Avery's Organization of Moms on Facebook
Role: Sr. Copywriter
Client: Avery Office Products
Agency: iCrossing
Avery wanted an integrated social campaign that leveraged their TV spots and made mom the hero. Our Organization of Moms campaign on Facebook invited moms to send in household tips using Avery supplies. Avery celebrated the most creative tips with videos starring Mim Drew, the mom from their national TV campaign.
