Blake Griffin and the Tri-Source Protein Campaign
Role: Creative Director
Client: PowerBar
Agency: OIC
I remember hating breakfast
My mom used to make us drink protein shakes in the morning. They tasted like lint. Blake Griffin had a different childhood, eating steak and ostrich eggs every morning (over easy). As the rest of us in PE groaned through exactly 1-and-a-half pull-ups, Blake grew like brontosaurus. Look at him glide toward the basket like an escalator. Is it because he scarfed Tri-Source™ protein from the biggest food conglomerate in the world? We’d like you to think so. Blake went on to a much larger stage funded by a Korean multinational. But before he was an All Star, he was a protein drinking fiend in a jersey stripped of all NBA logos. Those were the days.
