Role: Creative Director
Client: Nestlé (Ironman Perform Sports Drink)
Agency: OIC
A 2.4-mile swim. A 112-mile bike race. Finished off by a full marathon. If you want to feel pathetic, work on a spot for endurance athletes. Nestlé’s Ironman drink is what’s handed out on-course during these brutal proceedings. But that’s a chalice that shall not pass my lips.
