Role: Creative Director
Client: SCE
Agency: WPP \ Possible
Created a lighthearted animated spot, digital banners and SEM to tell electric vehicle owners about special rate plans at SCE. A lot of factors contributed to a success that I can’t take credit for (sales of the Tesla, for example). But back in 2011, our campaign got SCE ahead of the coming wave and saved homeowners some money in the process. Justin Arnold invented the crisp design direction and WPP’s Alexander Schmitt and Michael Collins let me play in their sandbox.
