Role: Copywriter
Client: Toyota
Agency: Saatchi & Saatchi LA
We were headed back from Big Bear with our two baby boys in a small SUV when they both went ballistic. The little Honda was so packed with their gear that there was no way either of us could get to the back seat to mollify the ruffians. Behold, Toyota Sienna’s “Front & Center” seat which moves the second row closer. I always swore I’d never buy one. But director Errol Morris just might make you a believer, too.
