Role: Copywriter
Client: Toyota
Agency: Saatchi & Saatchi LA
The new Tacoma featured a permanent bed liner that was, like the rest of the truck, supposed to be unbreakable. Daniel Darling, digital media monster, arranged for us to buy two ad spaces on opposite sides of the browser — you can see where we took it from there. Jim Kowalski created such a compelling design that it inspired a live action shoot that became a print ad.
