What happens when your back is turned
Role: Creative Director
Client: Manpower
Agency: Bicycle & Crow
Strategy & Creative
Manpower is an independent workplace safety training company. They were struggling to get noticed as they sold their services to industrial customers. After drafting the communications strategy, I dug into anecdotes the partners had shared about workers doing common things wrong — especially car dealers’ mechanics. Illustrator Teri Hendrich transformed my ideas with her inimitable style, and Bory Chung did the clean, understated art direction.
