Role: Digital Creative Director
Client: Hyundai
Agency: Innocean Americas
Hyundai had tried interactive kiosks, but a fussy interface resulted in most dealers’ taking a pass. I supervised 10 developers and designers at Sabertooth our digital partner. What followed was an engaging touch screen that delivered more intuitive navigation and impactful 3D rendering — none of which I had anything to do with.
Orders from dealers jumped by 27% — thanks to my amazing team.