John Bollow – Creative Director, Writer & Brand Strategist – Los Angeles | Punk’d by a Tacoma: Digital for Toyota

Role: Copywriter
Client: Toyota
Agency: Saatchi & Saatchi LA

In the fall of 2004, “social media” wasn’t even a term. But chatting in real time dated back to AOL’s old “Buddy Lists.” Utilizing an MSN Messenger back end, we proposed an interactive banner where the 18-29 year old male target would be enticed to chat with a woman.