John Bollow – Creative Director, Writer & Brand Strategist – Los Angeles | The Moon is a Harsh Mistress: Digital for Toyota

Role: Copywriter
Client: Toyota
Agency: Saatchi & Saatchi LA

Conan Wang and I came up with the seed of this idea while doing a brochure cover. Once we shot the cover, I thought it might be cool to catch the moon in the act. Jim Kowalski took it from there.