Role: Associate Creative Director
Client: Acura
Agency: Genex
An IP-sniffing ad that’s as smart as an Acura.
In 2008, Acura was trying to advertise (what was then) breakthrough navigation technology that told drivers real-time traffic and weather. We designed a banner to act in the same way the car did. Thanks to a robust back-end from PointRoll and art direction from Johnny Walker we made it possible to change out the creative according to where the user happened to be sitting and bring Acura’s technology right to their browser. The always affable Scott Muckenthaler was CD.